Telfar

Work done as the Handbags Associate Designer at Telfar that ranges from the development of seasonal bags to a top-selling style.

Included contributions to the continued evolution of the iconic Shopper bag.

*Please note that only released projects are shown and page is updated as bags get released to the public.

BABY SHOPPER

Developed concepts for a new SLG program, helping establish the collection theme and introducing a mini Shopper with functional slip card pockets.

*Photos and videos sourced from the Telfar instagram / website.

BRAIDED T SHIRT BAG

Designed the braided construction and silhouette of the Braided T-Shirt Bag. Created tech packs and collaborated with factory partners to oversee sample development and execution.

*Photos sourced from the Telfar instagram.

Drawing inspiration from a coworker’s raffia bag, we explored a casual hobo shape and experimented with a looser weave technique to create a more relaxed construction.

Drawing inspiration from a coworker’s raffia bag, we explored a casual hobo shape and experimented with a looser weave technique to create a more relaxed construction.

Early design exploration focused on embroidered logos and raffia, but both presented aesthetic and material limitations. The final direction evolved to recycled materials for a more seamless integration with the bag and stronger alignment with the br

Early design exploration focused on embroidered logos and raffia, but both presented aesthetic and material limitations. The final direction evolved to recycled materials for a more seamless integration with the bag and stronger alignment with the brand.

Explored braided logo variations through different techniques and constructions to refine the final design direction.

Explored braided logo variations through different techniques and constructions to refine the final design direction.

Developed and executed new functional features for the shopper bag from concept to production, evolving the original design based on customer feedback and usability needs.

*Video sourced from the Telfar website.

UTILITY BAG

Inspired by this khaki jacket, we wanted to animate the shopper using a similar language.

Inspired by this khaki jacket, we wanted to animate the shopper using a similar language.

Initial design prior to adding more functional elements.

Initial design prior to adding more functional elements.

Snippet of tech pack work

Snippet of tech pack work

Proposing different logo techniques.

Proposing different logo techniques.

Collaborated on the product design, built multiple mockups, and lead communication with factories to guide development.

*Video and photos sourced from the Telfar website.

TIE BAG

Developed early design concepts for the Small Tie Bag.

Developed early design concepts for the Small Tie Bag.

Developed early design concepts for the Small Tie Bag.

Developed early design concepts for the Small Tie Bag.

Developed detailed construction guidelines for the factory to standardize the knot technique and ensure consistency across production.

Developed detailed construction guidelines for the factory to standardize the knot technique and ensure consistency across production.

Created a preliminary prototype to test proportions and design details, allowing for refinement before moving into the final development stage.

Created a preliminary prototype to test proportions and design details, allowing for refinement before moving into the final development stage.

Explored additional material options through mockups to expand the material language and refine the overall direction of the collection.

Explored additional material options through mockups to expand the material language and refine the overall direction of the collection.

Helped design the product and collaborated closely with factories throughout the development process, ensuring clear communication, precise sampling, and seamless transitions from concept to production.

*Video and photos sourced from the Telfar website.

PLASTIC BAG

LEATHER CARRY BAG

Assisted on color selection for new colorways and carefully designed the interior pockets of the new colorways.

*Video and photos sourced from the Telfar website.